CRM supplier Ab Initio celebrates its 30th anniversary by showcasing it ‘market leading integrations with’ at FIT Show – WhatsApp, Tommy Trinder, Windowlink and PricePoint – highlighting the collaborative flexibility which give AdminBase CRM users even greater competitive advantage.
The first of these integrations was an industry first – incorporating WhatsApp into its AdminBase system – a move that is already proving to be a game changer for installation businesses. Just like the SMS messaging facility the company has offered for several years, using WhatsApp in AdminBase centralises all messages sent and received via the messaging service. With full connectivity, customer service personnel have access to the most up to date information on a customer or project at any one time, allowing them to respond to calls efficiently, and offer a more personal service.
“There’s a familiarity to WhatsApp that will make visitors to our stand feel immediately comfortable and at ease during demonstrations,” said director Rhonda Ridge. “One of the most important elements of the sales process is communication, and the WhatsApp integration brings all the different elements together in a way that everyone already uses every single day”.
Not content with one industry first integration, visitors to the stand will also be given insight into the benefits of Ab Initio’s second integration with the popular industry quotation software, Tommy Trinder. This integration enables users of the AdminBase CRM system to collate supplier information from different sources to produce one, simple professional quote.
“The Tommy Trinder addition makes it easy to tweak design choices to help close the sale sooner”, said Ab Initio’s founder and director Rhonda Ridge. “With a similar ethos of ease of use and helping customers to get ahead of the competition, Tommy Trinder is a great fit for AdminBase, and its popularity among visitors to the show was a real bonus when clarifying the overall commercial benefits of using the AdminBase CRM system.”
Integrations have clearly been the theme for Ab Initio, as it celebrates its 30th anniversary at the show. The company announced yet another hook up with the established industry software expert, Windowlink.
“In 2022 we linked up with PricePoint, and the success of that set a precedent for collaborating with fenestration software providers who complement our drive for quality customer service and outstanding performance,” added Rhonda. “Our own customer base loves our different features – whether that is the ground breaking Taskboard card tool which helps them track sales, or our electronic signing features. Whatever their preferences, the flexibility of AdminBase has grown exponentially to accommodate a wide range of preferences.”
