Hands holding a tablet displaying EasyAdmin+ interface with window and door quotation details

The Power Of A More Efficient Sales Process

With installers facing increasing pressure to manage costs, respond quickly to enquiries and maintain healthy margins, Nathan Court, Chief Sales Officer at Sternfenster, explains how digital tools such as EasyAdmin+ can help businesses make better use of their time and turn more opportunities into orders.

For window and door installers, time is one of the most valuable resources available. Between visiting customers, preparing quotations, ordering products, coordinating installations and managing aftersales enquiries, running a successful business requires careful organisation.

As customers become increasingly accustomed to quick responses and convenient digital services, the ability to manage these processes efficiently can also make a significant difference to winning work.

Nathan Court, Chief Sales Officer at Sternfenster, believes that simplifying everyday administration is an important opportunity for installers looking to improve productivity and strengthen their customer relationships.

“Installers have a huge amount to manage throughout the working day, and the time spent dealing with administration can quickly add up,” Nathan explains.
“When you're moving between customer appointments, installations and the office, having the right information available when you need it can make a real difference. It helps businesses respond more quickly, stay organised and dedicate more time to the activities that generate revenue.”

Recognising these challenges, Sternfenster developed EasyAdmin+, a cloud-based business management platform designed specifically around the needs of trade installers.

Building on the company's original EasyAdmin system, which had been in place for 16 years, EasyAdmin+ brings together quoting, lead management, ordering and customer administration in one accessible platform.

Because the system is cloud-based, installers can access it wherever they have an internet connection, whether they are working in the office, visiting a homeowner or managing a project on site.

One of its key advantages is the ability to generate accurate quotations using live Sternfenster pricing. Installers can apply their own margins and mark-ups, create professionally branded documents and provide customers with clear information about their chosen products.

For businesses handling multiple enquiries, this can help streamline the quotation process and support a more consistent approach to pricing.

“Speed and accuracy are both important when you're preparing a quote,” Nathan continues. “Customers want clear information, and installers need confidence that they're working with the correct specifications and prices.
“EasyAdmin+ brings those elements together, allowing our customers to prepare professional quotations efficiently and maintain control over their margins. That creates a better experience for the homeowner and gives installers greater confidence throughout the sales process.”

For installers already using the platform, the ability to respond quickly to customer enquiries is proving particularly valuable.

Simon Futcher, Business Manager at Cara Glass, based near Salisbury in Wiltshire, explains how EasyAdmin+ supports the company's day-to-day quoting process.

“Our whole office team uses EasyAdmin+, and we find it really easy and quick to price up common window and door styles and profile types,” says Simon.
“It enables us to get back to our customers with quotes pretty quickly. With some companies, you can end up waiting days or sometimes weeks for a quote to come back, whereas Sternfenster's EasyAdmin+ works really well for us and helps us respond to our customers much faster.”

The platform also supports the wider customer journey, allowing users to register and manage leads, monitor outstanding quotations and keep track of customer communications.

For installers, this visibility can be particularly valuable when managing a busy pipeline of work. Having enquiry details, quotations and order information available in one place makes it easier for colleagues to understand the status of a project and maintain continuity when responsibilities are shared across a team.

The benefits extend into the ordering process. Once a quotation has been accepted, EasyAdmin+ allows installers to convert it into an order, with the information transferred directly into Sternfenster's manufacturing software.

This reduces the need to enter the same details multiple times, helping minimise the potential for errors and supporting a smoother transition from sale to production.

The scale of the platform's use demonstrates the growing role digital technology is playing within Sternfenster's customer network.

According to figures submitted by the company in 2026, EasyAdmin+ has handled £122 million in quotations and £14 million in orders across 321 trade customers.

Significantly, 14.7% of orders have been processed automatically outside normal business hours, highlighting the flexibility that digital ordering can provide.

“Installers often find themselves catching up on paperwork in the evenings or preparing orders around their installation schedules,” Nathan says.
“Giving customers the ability to manage those tasks at a time that suits them is a real advantage. It means they have greater flexibility over how they run their businesses, while the information can move through to our manufacturing operation more efficiently.”

As installers look for ways to remain competitive, Nathan believes that the relationship between fabricators and their customers will increasingly extend into the systems and services that support business growth.

EasyAdmin+ forms part of Sternfenster's wider digital offering, working alongside EasySales to help installers present products, develop professional proposals and manage opportunities throughout the sales process.

“Technology has an important role to play in helping installers build stronger, more efficient businesses,” Nathan concludes.
“Our aim is to provide practical tools that support our customers at every stage, from the first enquiry through to the completed order. When we can help installers save time, improve accuracy and create a better experience for homeowners, we're helping them build a stronger foundation for future growth.”

https://www.sternfenster.com/easy-admin-plus-window-quoting-software/