Installers using a discount scheme from Leads 2 Trade are achieving more than double the industry-standard conversion rate average, company claims.
Recent data from December 2024 shows that Leads 2 Trade installer members using its TLS discount scheme were the lowest price on 85% of quotes provided to consumers, successfully converting an impressive 70% of these quotes into orders.
With typical conversion rates in the home improvement industry standing at around one order per 3.5 quotes, installers offering the TLS discount scheme are achieving one order per 1.4 quotes.
Installers have been reporting substantial business growth despite challenging market conditions. Kieran Mitten of AWC Windows and Home Improvements, which operates in the North West, commented: “Since using the TLS discount scheme, in the last six months our turnover has gone up by 60-70%. It has meant we are much more competitive and my advice to any installer is to go for it – it really has transformed our business.”
Shaun Ellison of Barriertherm UK, which is based in the North East, said: “Being able to provide the discount has had a massive effect on our growth and we’ve doubled our turnover since adopting it.”
Another benefit of the scheme is that, provided installers are buying leads from Leads 2 Trade, they can use the discount tool on their own generated leads too. Andy Royle, co-founder and Managing Director of Leads 2 Trade, commented: “Since launching the TLS discount scheme last year, our installer members are experiencing remarkable growth in record time, with many doubling their turnover while maintaining their profit margins.
“They are effectively offering significant savings to the end user which is helping them secure significantly more business than they would typically expect. And the results – anyone trying to compete with one of our installers simply won't be able to.”
