Whiteline Manufacturing, one of the UK's leading window and door fabricators, has taken decisive action to ease cost pressures across the industry for its aluminium products.
In early July, the fabricator announced that it would absorb its aluminium surcharge in full with immediate effect, resulting in a direct reduction in prices for its customers.
The move, effective from 1st July, means that whilst supplier surcharges remain an industry-wide reality, Whiteline has decided to absorb that cost internally rather than pass it on. The result is straightforward: lower prices, with no reduction in product quality or service levels.
The announcement comes at a time when economic uncertainty impacts cost pressures that continue to squeeze margins across the fenestration sector. Rather than wait for market conditions to shift, Whiteline has acted decisively to give its customers a tangible commercial advantage right now.
Alongside the absorption of the surcharge, Whiteline has confirmed that its aluminium lead times now stand at just three weeks, significantly ahead of the industry average of four to six weeks. Customers can therefore expect not only better pricing, but faster turnaround without any compromise on the quality the brand is known for.
The PVCu surcharge remains under active review, with Whiteline confirming it is working to address this as its next priority.
Louise Evans, Group Managing Director at Whiteline Manufacturing, said: “We understand the cost pressures many of our customers are facing right now, and we want them to know that we are firmly on their side. Absorbing the aluminium surcharge in full is one practical way we can help ease that pressure and give our partners greater confidence when pricing and securing work. Our customers rely on us for quality, service and reliability, and with our current three-week aluminium lead times, we are focused on giving them the support they need to stay competitive and keep moving forward.”
The Aluminium Collection: Chosen By Those That Know
From the iconic Define chamfered aluminium sash to our full high-performance roof range, Whiteline has everything you need for your aluminium windows and doors. Better prices, three-week lead times and a team that's genuinely in your corner.
For more information visit whiteline.co.uk
