Geocel has consolidated its popular sealant, adhesive and filler products and re-launched the range with new, striking packaging designed to make choosing the right product easier for installers. A new ‘Powered by Dow’ mark will also highlight products that benefit from ‘Dow silicone inside’ – largely recognised as a world leading silicone technology.
Best-selling Contractor and Trade Mate products are now available under one distinct Geocel brand, with a new naming convention. With products including Sanitary Silicone, Frame Silicone and Multi-purpose Silicone, product selection has been made easier than ever before.
Product Manager, Andrew Cummins said: “We’re excited to bring to market an invigorated range of products that cover a wide range of everyday applications for builders, plumbers, decorators, roofers and joiners.
“Whilst Geocel’s silicone products have always benefited from the superior UV stability, temperature and weather resistance of DOW technology, this hasn’t been obvious before. As choosing a high-quality silicone is crucial to achieving a long-lasting finish, we’ve therefore also made it clearer to installers that Geocel offers the very best, with a Powered by Dow mark.”
Officially launched at this year’s InstallerSHOW, key products in the range include Sanitary, Frame and Multi-purpose Silicone and incorporate high-quality ingredients and reliable science.
A fast-curing sealant, Geocel’s Sanitary Silicone is suitable for jobs that require flawless sealing around sanitary units and non-porous surfaces, providing excellent unprimed adhesion, prevention against cracking, shrinking or discolouring, and remaining permanently flexible with a high movement capability. While the expertly curated formulation of the Frame Silicone makes it ideal for external door and window frames including PVC-U, coated aluminium and painted surfaces, providing superior protection against weather, combined with excellent adhesion and high movement capability.
As its name suggests, Multi-purpose Silicone is ideal for a variety of construction applications, making it an easy-to-use tool. With its reliability and suitability to a range of substrates and projects, this is the perfect product to keep in your toolkit.
Geocel is one of the UK and Ireland’s leading suppliers of sealants and adhesives and has set the standard in performance, reliability and quality for the construction and industrial sectors. Impacting the industry since 1974, Geocel is dedicated to innovation and continues to deliver the highest quality products.
Dow is the global leader in silicone technology. Its premium grade silicone formulations are free from impurities that compromise performance or safety, leading to greater adhesion, no shrinkage, lower temperature application and superior resistance to weathering.
For more information visit geocel.co.uk
