Safeware is helping trade counters maximise the sales potential of replacement window and door hardware with a focused product range backed by professional in-branch merchandising and point-of-sale support.
With installers, builders, locksmiths and maintenance professionals regularly visiting trade counters for everyday repair products, replacement hardware represents a valuable opportunity to increase choice at the counter and generate additional sales.
Rob Hartill, Commercial Director at Safeware, said: “Trade counters are all about convenience. Customers want to be able to walk in and quickly find the products they need to complete a repair or replacement job without having to source them elsewhere. Having the right replacement hardware available creates an opportunity to provide a better service while making more of every customer visit.”
Safeware has developed a focused range around common window and door repair applications. Products include window and door handles, friction hinges, restrictors, locks and cylinders, giving trade counters a practical hardware offer without the need for excessive stockholding.
Rob continued: “The key is getting the range right. It isn’t about filling shelves with hundreds of different products. It’s about understanding the replacement market and stocking the products customers are most likely to need. That makes the offer easier for the trade counter to manage and easier for customers to navigate.”
To support the range, Safeware provides carousel-style product displays and supporting POS literature, creating a clear and professional in-branch presentation. The floor mounted carousels arrive fully assembled and ready to use straight from the box, making it quick and easy for trade counters to introduce the range with minimal effort.
Rob said: “We’ve deliberately made the whole proposition as straightforward as possible. The range is focused on the replacement products customers regularly need and the eye-catching carousel displays arrive ready assembled, so branches can simply position them and start selling.”
Rob added: “For trade counters, it’s about making better use of valuable space. A compact, professionally presented hardware range can broaden the customer offer and create an additional revenue stream without adding complexity.”
With more than 35 years’ industry experience, Safeware combines a carefully selected replacement hardware range with the product knowledge, availability and merchandising support trade counters need to make more of every customer visit.
