New Year, Same Plan, Different Challenges.
And like that, another year goes by. Some desperate for the year to eclipse into the next, whilst some wishing for the standard twelve month year to become fifteen. 2026 Is shaping up to be a similar landscape that we’ve come to know too well, with confidence continuing at it’s all time low with the anti-business policy driven government, it’s understandable that pessimism is shared amongst many peers in the industry. The days of “growth by default” are gone; the companies that hold their nerve, protect their margins, and double down on operational discipline will be the ones still standing by Q4.
Last year in my annual predictions, we had predicted cautious growth here at Warmer Roof, and expectations were well exceeded. But, not to the detriment of our core values that some concede in a desperation to get business in. We have continued the upwards trajectory by sharing the same principles that our partners do.
With these times and the introduction of AI being the shiny new toy, I feel our industry will claw at it’s use case at every opportunity, funnelling it into all aspects of business – some even where it’s not required. Reliance on this takes away the innovation and experience to push a competitive edge, slowly removing the very instincts that built our sector in the first place.
AI will absolutely streamline quoting, speed up admin, and help businesses look more polished online. But it doesn’t understand the nuance of an onsite challenge, or the judgement call made at 7:45am when a delivery needs rerouting, or the real world implications of a millimetre tolerance on a bespoke roof panel. Too many will forget that. They’ll over-automate, under communicate, and trust a system that simply doesn’t have the scars, intuition, or context to be the final decision maker on a job that carries liability.
This tech can be a force multiplier, no doubt but only when it enhances experience, not replaces it. The companies that lose sight of that will end up with faster processes but weaker outcomes, eventually diluting the very craftsmanship and reliability that customers in our space are paying for.
And that’s where I think 2026 creates a real competitive divide.
That’s why we’re positioning ourselves to step into the gaps the market has left behind:
- Faster lead times, without compromising quality.
- Predictable pricing.
- A joined-up offering with our partners, where exclusivity and specification matter more than ever.
- A brand that speaks the language of trust, not transactional quick wins.
2026 isn’t about survival. It’s about strategic elevation and levelling up.
And Warmer Roof is walking into that space with momentum, clarity, and zero intention of slowing down.
