Freefoam Building Products is celebrating 20 years of partnership with Alliance Building Plastics Ltd, a family-run independent stockist based in Poole, Dorset. The relationship reflects Freefoam’s long-term commitment to supporting independent stockists with dependable products, consistent service and strong local relationships.
Alliance began working with Freefoam in 2006, when founders Andrew Coshan and Mark Brown were launching the business and needed a supplier that understood the ambitions of a new independent merchant.
After meeting Freefoam’s Area Sales Manager, Carl Rutter, Alliance felt confident it had found the right partner.
“Carl could see what we were trying to build and gave us the confidence that Freefoam would be the right partner,” said Alliance Building Plastics.
Freefoam support that keeps customers supplied
Freefoam has continued to support Alliance as it has grown, helping the business compete in a busy local market through reliable stock availability, practical sales support and regular deliveries.
Twice-weekly deliveries help Alliance replenish quickly, keep stock moving and maintain the service levels its trade and DIY customers expect.
“From day one, Freefoam has supported our growth. Their consistency, product availability and strong relationships have enabled us to offer the level of service our customers expect.”
Ben Price, Freefoam Area Sales Manager for the South, is now working with Alliance to continue building on that support and strengthen the partnership for the future.
Mark Brown said: “Ben is approachable, responsive to ideas and quick to act on feedback. That reliability is important to us and to our customers.”
Today, Alliance continues to serve customers across the Bournemouth postcode area and surrounding region with low-maintenance UPVC products including fascias, soffits, guttering, cladding, trims, sealants and accessories.
A partnership built for the long term
While the market continues to evolve, Alliance says Freefoam’s dependable products, service and supplier support remain central to its day-to-day success.
“Knowing we can rely on Freefoam means our customers can rely on us.”
