Following a strong nine months in only its second full year trading as an independent business, Atlas Aluminium has been named a finalist in two categories at this year’s G-Awards. Reflecting the hard work and investment the company has made to build a new brand that customers can rely on, Atlas has been nominated for both the ‘Business Excellence’ and ‘Fabricator of the Year’ awards.
This double nomination marks an exciting milestone for Atlas, a leading supplier of aluminium doors, windows and glazed roof systems. Just under two years ago, a management-backed acquisition rescued the workforce and infrastructure behind Atlas from administration to create a new independent company. In the months since, Atlas has delivered significant operational improvements to ensure greater levels of reliability, and as a result has successfully retained over 90% of its prior customer base.
A new data driven dispatch and distribution system has optimised Atlas’s loading and delivery process, providing customers with increased visibility of their order status. Meanwhile, a new roof configuration platform, Atlas ProQuote, has made it even easier for customers to quote and order Atlas glazed roof products online and secure a sale while a lead is still live. A further £250,000 investment into new machinery is also due to increase the company’s bi-fold and sliding patio door production capacity by more than 50%, enabling shorter lead times and allowing production to flex with peaks in demand while maintaining quality standards.
Crucially, Atlas also maintained a large proportion of its pre-acquisition workforce, a highly skilled team of more than 200 people, many of whom have significant experience working in aluminium fabrication and with Atlas. Around 25 per cent of current employees have been with Atlas for more than ten years, while the longest serving team member has more than 35 years’ experience with the company.
“The knowledge and dedication of the Atlas team is second to none, our investments in new processes, software, systems and machinery have allowed us to leverage and complement that quality workmanship and technical experience,” commented Jamie Newall, CEO at Atlas Aluminium. “Over the last two years we’ve listened to feedback from our customers and rebuilt Atlas again from the ground up, creating a culture of honesty, customer focus and continuous improvement. It is now a profitable, growing business.
“To be shortlisted for two G-Awards, on top of the two National Fenestration Award nominations we received earlier in the year, is a testament to the hard work of our team, the trust our customers have placed in us and our new approach. All of which has contributed to the rebirth of the Atlas brand, and it is better than ever!”
