I often talk to businesses who see the value of a business blog but simply haven’t got around to setting one up, and there are a multitude of reasons why. Time is the obvious one, but there are other obstacles to overcome. Here are a few of the main reasons why business blogging is put on hold, and some ideas to remedy them.
Inspiration or a lack thereof!
Coming up with ideas of what to write about can be enough to put people off putting pen to paper. You need time and space to be creative and unfortunately busy business owners and marketing professionals don’t always have the luxury of time. If you need to speed up the process, ask colleagues and customers what they would like to read about. Alternatively, a quick online search will deliver some good guides and prompts for content ideas.
Getting the words on the page
When starting a new piece of copy, you might think you know exactly what you want to say but then only manage to write a couple of hundred words. Where will the rest come from? Research is a great place to start. Read as much as you can about your chosen topic – what are your competitors saying on the issue, what studies can you apply to aspects of your arguments, what questions do your customers and prospects want answered? Researching around the topic you’re talking about may inspire you to say more and allow you to deliver a more considered approach that is informative for readers.
Modesty
Quite often when I start working with a new client, they think they have nothing interesting to say. Five minutes later after an informal chat about their business and it’s clear this couldn’t be further from the truth. Sometimes this is modesty, and they honestly don’t believe that what they have to say is interesting to the outside world, and sometimes they simply don’t realise how different they are. If you are a business owner that can identify with this, try and take a step back and view your business as a third party. What do you do differently to a competitor? What do your customers say they like about you? What would prospects find it useful to know?
Running a business or even a busy marketing department can be so time consuming that you simply don’t have the time to stop and think, to research and to create. If this sounds like you but you want regular copy produced for a business blog, it might be worth considering hiring a professional copywriter. They will know the best way to extract your ideas, knowledge and expertise and transform them into the right words for your audience.
For more top tips on copywriting for your business, visit www.blogwrite.co.uk/blog
