Sean Blakesley, Technical Manager at SupaLite, Considers What Support Customers Really Need in 2025
Customer support is an integral part of any business. In an industry that provides bespoke products that need to meet strict building regulations, our tailored training and support is even more crucial for installers.
In 2025, we are more committed than ever to working closely with our trade partners, offering technical support not just during installations but throughout the entire purchasing process.
What truly matters to customers? Communication, quality, reliability, and outstanding aftercare – these are the foundations of our service. We work tirelessly to ensure every customer receives the highest level of support, every single time. Providing exceptional service is a team effort. Each department plays a key role at different stages of the customer journey, from initial inquiries to aftercare. Our collaboration and constant communication ensure they always feel supported, valued, and confident in their partnership with us.
Surveying and Technical - I know first-hand how important expert guidance is when it comes to delivering high-quality installations, which is why we are dedicated to ensuring customers have the knowledge, support, and confidence needed to complete every project seamlessly. No two jobs are the same, which is why we tailor our support to suit the specific requirements of each project.
We help everything run smoothly; from the moment a drawing is submitted to the final installation. Our support covers all aspects of surveying; we advise exactly what we need to produce the roof order, how to measure on site, and the full process.
Sales and Marketing - Technical expertise alone isn’t enough to drive success – customers need to have a good understanding of our products, including USPs, and have a catalogue of marketing assets, so they can drive sales. Our sales and marketing teams play a vital role in supporting our customers, equipping them with the tools they need to thrive. From brochures and leaflets to physical roof samples, we ensure that installers have everything they need to showcase our products.
Another significant advantage we provide is consumer lead generation. By supplying our customers with high-quality leads, we don’t just help them find new business - we actively contribute to their long-term success and growth.
Hands-on Installation Training - Fitters need confidence when installing a bespoke product. This gives homeowners reassurance that they are not only getting a quality product, but service to match. Regular training is an invaluable way to support customers and build stronger relationships with installers. Our training sessions are designed to provide valuable insights and practical skills to help our trade partners succeed.
At our brand new training centre at Preston’s Croft Street site, I’ve been hosting regular SupaLite training sessions - and the feedback from installers has been overwhelmingly positive. One of the key takeaways from our training sessions is just how beneficial they are for our customers and their businesses. Our hands-on approach allows installers to gain a deeper understanding of our products, making it easier to apply what they’ve learnt in real-world projects. It also boosts their confidence, which is reflected in their roof builds.
How SupaLite Are Combining This - It’s so important for suppliers to understand the support their customers really need, and I believe SupaLite achieves this. We go beyond just providing support - we listen and deliver exactly what our customers need to succeed. When suppliers take the time to listen, adapt, and provide meaningful support, they build strong, lasting relationships.
