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First Class Support - Exclusive Vision Column

As hardware products become more competitively priced, companies have had to find other ways to stand out from the crowd and added value is always appreciated.
 
Technical and field sales teams need to have a wealth of experience between them to provide knowledgeable advice at all stages of the buying and project cycles. 
 
Hardware companies need to be able to speak to all levels of the supply chain with confidence and offer critical technical advice on the suitability of products for particular applications, and be fully versed in the latest regulation and certification changes impacting the market or likely to impact the market in the future.
 
They must have a drawing board full of product designs and innovations, many of which need to be close to fruition whilst others are still in a raw state, undergoing market testing of the ideas to ensure that they are exactly what the market wants for the next generation of hardware components.
 
Hardware is no longer just a part on a window or door, it is an integral part of its functionality and the experience it delivers to the customer.
 
Hardware companies must be forward thinking, and have the widest understanding of what might come next – their’s is a challenge more demanding than most, the time to tool and develop needs to be absorbed by them so that customers do not miss out on market opportunities when trends move.
 
Good hardware companies continually invest in the infrastructure to support this process and ensure that their products are always ahead of the market.
 
Adrian Vicker is General Manager at Siegenia
 
Siegenia 024 7662 2000

 

 


 

 

 
 
 

 

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