Made For Trade was delighted to reveal a refreshed and reimagined corporate identity for the parent company at the Fit Show.
Featuring a stylised angular typeface and design elements that reflect the company’s cutting-edge fenestration products and engineering, the new look sits hand-in-hand with the revitalised Korniche brand, allowing the two names to be intrinsically linked - and instantly recognisable - as part of a broader marketing drive from the Wynyard-based outfit.
The logo and branding will cement a familiar image in the minds of trade customers looking for a trusted ‘go-to’ for glazing, whilst enforcing their award-winning ethos of ‘the best products with the best service at the best prices’ – allowing the company to be sought out by name alone.
With the advent of the revolutionary and game-changing Korniche roof lantern and subsequent bi-folding doors, Made For Trade has long been regarded as an innovative operation; something that is encapsulated in the clean, efficient and unique look of the new logo and corporate style. From investment in advertising to attention-grabbing liveries on the company’s own fleet of delivery vehicles, the new identity will allow MFT to further build a brand with greater impact across a broader range of marketing streams to reach new customers.
With company roots featuring more than four decades of experience in fenestration, the dynamic and distinctive ‘next chapter’ look for Made For Trade is not only able to catch the eye of those potential new trade partners, but also present a re-invigorated image to re-establish the brand with their current audience. The suite of branding accentuates the famously progressive company’s values, as well as aligning well with the digital world of 2022 and stimulate new growth in an ever-changing market.