VEKA Recycling has launched a stunning new video that shows how its state-of-the-art recycling processing facility is playing its part in transforming end-of-life PVC-U frames into brand new windows and doors.
The Wellingborough, plant, which was completed at the end of 2020 after a two-year build at a cost of £15 million, is reputed to be the most sophisticated of its type anywhere in Europe.
The 2-minute video is compelling and beautifully shot, with jarring images of waste being ground-filled, followed by sweeping views of a VEKA Recycling tanker wending its way through the countryside laden with tonnes of processed PVC-U pellet. Adding impact to the striking imagery are the mountains of frames at the five-and-a-half-acre site being fed into the plant, with dramatic shots of the various stages of processing.
“We are immensely proud of what we have built here,” said managing director Simon Scholes. “After our plans to show people round were severely curtailed by Covid we decided to make this video, to ensure we can show the importance of recycling old PVC-U window and door frames, and how efficient our new plant is at doing so.
“Whilst the UK is very good at recycling most of the old windows and doors removed from homes, there is still a significant volume that is unaccounted for. I am sure that many homeowners - and perhaps others in the supply chain – have no idea what happens to the old frames that are removed and this video will provide a compelling glimpse of what happens to them. And actually, that disposing of old frames using our slick, audited service, can be just as simple as dumping them. And much better for the environment and sales.”