Integral blinds manufacturer Morley Glass is putting video at the heart of its marketing and customer care programmes and supporting installers to do the same, to provide customers and end-users with easy access to key information and resources in an increasingly ‘online first’ world.
The company is working with video marketing specialist Video Production 4 to create valuable, powerful video content, with more than 50 productions already completed. These serve many different purposes, from ‘how-to’ instructional videos to help installers and end-users resolve common maintenance issues so engineer visits can be minimised, to virtual factory tours, marketing presentations for its Uni-Blinds products and insights into how its integral blinds are made.
But in addition to boosting its own communications resources, Morley Glass is also supporting Video Production 4’s efforts to help the industry use video more smartly as society adapts to the Covid-19 restrictions. It is providing window and door installers with their own professionally produced 3D virtual showroom videos without the need for significant outlay – and some completely free of charge.
Ian Short, MD of Uni-Blinds® manufacturer and sealed unit manufacturer Morley Glass, says: “The video projects delivered by Alan and Video Production 4 have been extremely beneficial, particularly this year as installers have found it much more difficult to attract potential customers into their showrooms, or get out to see customers in person to demonstrate their products and services.
“Alan is a dynamic video marketing professional who is easy to work with and understands how to communicate the benefits of even the most technical subjects. He takes time to understand the USPs of every product or service, and with his creative flair he is highly skilled at bringing these to life in his finished videos.”
Alan Tisch co-founded Video Production 4 after a long career in broadcast television with BBC News, ITV and Sky, as well as setting up Liverpool FC TV. He has developed a loyal and growing client base in the fenestration industry as businesses increasingly realise to potential of video to be a powerful customer engagement tool when the approach is right and production quality is high.
Alan says, “Video is the most effective way to engage and connect with your potential customers but all too often it is difficult to know how to use it in the right way and simply too expensive for the modest marketing budgets of many SMEs. We can help by building a clear strategy that delivers video content with a very positive return on investment, and that is where I think we have been able to gain an edge by creating videos with purpose rather than just as a ‘nice to have’.”
Video Production 4 already works with several of the door and window sector’s most respected and successful brands, including Masterframe, Saint-Gobain Glass, Emplas and Morley Glass. Whilst they are all adopting their own approaches to video to suit their different objectives, they all share the common goal that the final video must be able to demonstrate a positive return on investment.