Fabricator, Conservatory Outlet Ltd, has unveiled an innovative new aluminium collection of windows and doors to add to its extensive product portfolio under an exclusive new brand – the Eclipse Collection.
Designed to appeal to those seeking a more contemporary style, Eclipse is characterised by its super-slim, high performance frames of just 34mm.
Maximum glazing with minimal frames is an on-trend concept that has seen rising demand in the modern market. Having recognised a lucrative opportunity to diversify, Conservatory Outlet has worked with its chosen partner for several months to design and engineer an entirely bespoke suite of products that will remain 100% exclusive to the CO network in the retail market.
The Collection’s signature headliner is the uber-modern Eclipse sliding patio door system, which is available in both double and triple track configurations. Capable of achieving a maximum span width of up to 6 metres, and an impressive height of 3 metres, the Eclipse sliding patio is an attractive and practical alternative to the bulkiness of bi-folding doors. Its huge glazed area provides the perfect view of the great outdoors, with none of the obtrusiveness found in chunky bi-fold frames, whilst also punching above its weight in energy and security performance.
Also included within the new collection are a re-engineered, high performance casement window with tilt & turn option, a super-simplistic flush casement, a stunning array of bespoke entrance doors and the Outlet’s best ever bi-folding door. Each of the products in the collection have been designed and engineered to the highest specification to compete with the market leaders for top-end market penetration.
The Eclipse Collection has been officially unveiled to the Conservatory Outlet Network this week, with exclusive sales and marketing launches scheduled for each member over the coming weeks to ensure its sales teams are fully armed and engaged with the technical data and USPs required to hit the ground running. Bespoke marketing resources are set to include a full-colour brochure, technical product information sheets, website and digital marketing campaign resources, and access to the full collection via the outlet’s newly launched Professional Design Service pricing app.
Andy Miller, Business Development Director explains: “We’re so excited to be officially revealing our Eclipse Aluminium Collection of windows and doors to the Network after several months of intensive R&D and carefully considered sales & marketing planning. This is the most technologically advanced suite of products we’ve brought to market to date, the concept behind which was very much driven by feedback from our network members.
“To be able to deliver such a market-leading collection to our network with 100% exclusivity is a huge win for us. Partnered with the back-up of our exceptional marketing team and resources, we’re able to deliver an unrivalled value-add that can’t be replicated anywhere else.”
Stephen Stockley, Director at CO Network member Amber Home Improvements, adds: “We’ve been discussing the need for an exclusive contemporary aluminium collection for some time now and we’re really pleased to be working with Conservatory Outlet’s Eclipse Collection. Their proactive approach to product innovation and NPD is one of the key reasons we’re so dedicated to working with our key supplier.
With six signature house colours and 150 additional RAL colours to select, choice is very much the driving force behind the Eclipse. We’ve witnessed a growing demand for slim-frame aluminium in contemporary architecture and this is yet another string in our bow – allowing us to offer an unrivalled and exclusive product portfolio to homeowners across Norfolk and Suffolk.”