More Marketing Support From The Residence Collection
The Residence Collection continues to be highly visible and proactive throughout COVID-19 and as we come out of the other side in a measured and disciplined way.
This has been to support trade partners and to encourage consumers with increased interaction, through a number of social media channels.
These trade partners have been inspired with several educational e-bulletins over the course of April and May focusing on photography and social media tips, two areas that The Residence Collection excel at. In addition, e-mail has been again used as the broadcast platform to announce a number of product system overviews for R2, R7, R9 and RD and this information has been widely digested by an audience keen to learn about what can be done from a marketing perspective, during an unprecedented lockdown.
There’s also been a new ‘Welcome to The Residence Collection’ portfolio launched which includes all marketing assets including brochures, logos, social media details and also a new Showroom Guide. This handy document enables installation partners to assess what can and should be done to maximise their sales opportunities as they return to work.
Communications from The Residence Collection and sister brand, Window Widgets, have been regular throughout the shutdown, with detailed notices being sent out about how they have safely returned to work with staff well-being top of their agenda. Social media interactions have been greater than ever, with members of the marketing team working remotely so that they can engage with more homeowners than ever before.
Sarah Hitchings, sales and marketing director of The Residence Collection commented: ‘It’s been a conscious effort to be highly visible throughout covid-19, to help assist with installation and manufacturing partners, but also to engage with consumers. Social media has never been so active and in time we expect this level of engagement to help ignite sales as we come out of full lockdown.’