Emplas has launched its new Approved Installer Scheme, offering wide-ranging lead generation and sales support, plus plug-in-and-play digital retail sales tools.
Part of the trade-specialists customer service and support offer, qualifying members of the scheme get access to dedicated lead generation, including network listing; real-time lead distribution; automated customer response and real time reporting. They can also access a free retail window and door configurator website plug-in, allowing homeowners to develop a visual representation of their new windows and doors and see them in different colour options.
The comprehensive support package also includes showroom support and sales materials and literature, branded product brochures, technical guides, downloads and product image bank.
Ryan Johnson, MD, said: “Retail lead generation is tough. Our customer support strategy is twofold. We’re generating retail leads direct for our customers but we’re also making tools and resource available to them to support their own campaigns. This includes a retail window and door configurator, which can be uploaded to their website and allows consumers in effect to build their own window or door and try out different colour options, plus access to print and other retail collateral that we’ve trialled and developed within our own retail business.
The launch comes after a call last month by Emplas for installers with experience in, or the ability to enter the commercial sector. It was made after the trade specialist sector, became inundated with leads from housebuilders.
Ryan concludes, “We’re making tools available to members of the new Approved Installer Network, without any complex tie-ins or commitments. Simply that they share our values and commitment quality and customer service.”