Record Sales For ERG Following First Year With Conservatory Outlet
Retail installation business ERG Scotland Ltd has broken through the £4m annual sales barrier for the first time in the company’s history, marking the end of a bumper first year as part of the Conservatory Outlet Network.
The Invergordon-based business, headed up by husband and wife duo, Ian and Greer Joy, has been through an intense year of re-structuring and repositioning following a challenging 2018, and has now firmly established itself as a key player in the home improvement sector across the Highlands.
Having operated for over 40 years, ERG Scotland’s directors made the decision to join the network of independent retailers in December 2018. The decision has proved hugely fruitful, with turnover rising from just over £3m at the end of 2018, to in excess of £4m in 2019 with several weeks of the year still remaining.
Faced with challenging market conditions impacted largely by Brexit uncertainty, the sales team at ERG have looked beyond their previous experience to embrace new techniques, introduce an enhanced product offering (including the new Extreme uPVC range from Conservatory Outlet), and launched a multi-channel digital marketing campaign to boost enquiries.
Ian Joy explains: “We couldn’t be prouder of our team this year. Following some tough internal decisions and big operational changes, we set an incredibly ambitious target for 2019 which really raises the bar for our business, and I’m delighted to say they’ve absolutely smashed it. Next stop £5m!”
Michael Giscombe, MD at Conservatory Outlet, concludes: “We couldn’t be prouder of the success ERG has achieved since coming on board with CO last Christmas. We’ve been hugely impressed with how the team has embraced new ways of working, seeking peer-to-peer support from their fellow network members and from our in-house support team to break through the £4m sales barrier with seven weeks still to go!”
Call the Conservatory Outlet to find out more about becoming part of the Network; 01924 231829.