19 Million Britons Watch Fensa Tv Ads So Far
FENSA, the government-authorised Building Regulation compliance scheme for the installation of replacement windows and doors in England and Wales, has released statistics on the performance of its first-ever TV campaign which began broadcasting in March this year.
According to analysis of the TV campaign so far more than one third of all Britons in the catchment area for the adverts, almost 19 million people, have seen the advert, with each person seeing the ad an average of three times. And by the end of the campaign, which continues until December 2019, the ads – which advise homeowners on the importance of using FENSA Approved Installers and obtaining a certificate for their replacement windows and doors - will have been seen more than 190 million times.
The concurrent online advertising campaign has also received an excellent response, receiving 6 million impressions. In the meantime social media posts have enjoyed 2.5 million impressions, with video posts having been viewed more than 200,000 times. Further analysis has confirmed that the TV commercials have been highly successful in driving homeowners to find out more about its advantages: from January this year there have been more than 675,000 ’Find a FENSA Approved Installer’ searches through the website, together with 412,000 searches about FENSA certificates.
Chris Beedel, Director of Membership, says the campaign is fulfilling its objectives: “We’re seeing record numbers of homeowner enquiries on the website which is exactly what we had hoped for. Additionally, the demand to work with Approved Installers from consumers is increasing by the day. The huge number of installer searches we’re seeing on the website confirms homeowners understand the value of a certificate and the competency of Approved Installers.”