JELD-WEN Offers Supply And Install Service Through Retailers
Jeld-Wen manufacturer of timber windows, doors and stairs has, for many years, traditionally supplied its products through builders’ merchants and direct to large house builders.
Until recently, it wasn’t possible to buy their products from regular window outlets, but that’s now all set to change with the launch of the ‘Timber Windows Partnership’. The Partnership was conceived and launched by Danny Hague, UK Sales Director – Frames.
A recent addition to the team is Norman Setra, National Sales Manager for the Timber Windows Partnership, who’s role is to continue to build a national network.
The companies product range is very comprehensive, available in both standard and made to measure sizes, the window range includes softwood and hardwood options, including oak, in a vast range of factory painted colours all supplied double or triple glazed.
Retail window companies are experts in dealing with homeowners and consumers. They have developed and refined their marketing and advertising. Their sales teams are motivated and well rewarded, and they know the importance of dealing with leads quickly and effectively.
It is these types of companies who have a good local reputation, good reviews and a solid trading history that Jeld-Wen is looking to partner. By adding timber as a green and sustainable alternative product, these companies can gain access to a potential new market where customers are seeking a high-end natural product. This is particularly important in heritage and conservation areas.
Commenting on the new initiative, Danny Hague said: “The Timber Windows Partnership is all about utilising the skills and expertise of the retail window sector to create new opportunities for our partners and a new route to market for Jeld-Wen. We believe there is an appetite for timber because it is a natural and sustainable product.”