VEKA Group’s Core Colour Offering Laid Out In Black And White
Straight-talking PVC-U systems supplier Veka Group has simplified its Variations colour offering, to make it even more useable, helpful, and easy to understand for customers.
95% of Veka Group foil sales will now be from stock; 27 colour combinations across 14 colours.
Working out ex-stock colour availability can be a confusing and time consuming task, requiring the cross-checking of brochures, swatch books and availability charts. In reviewing their colour policy, Veka wanted to simplify the whole process as it constantly refines its offering for the benefit of fabricators and installers.
Marketing Director Dawn Stockell explains: “The demand for coloured products presents a huge sales opportunity for our customers, which is why we’ve made it even easier to order coloured profile. We stock what our customers sell, so there’s no ‘chasing rainbows’ when it comes to availability. We’re committed to providing the colours our customers want, when they want them, in the most straightforward way. There are 27 colour combinations from a palette of 14 best-selling shades, and no need to wade through a big book of swatches and availability charts. All of the colours in our new brochure are ex-stock, sharing the same lead time as standard profile and available across our full product range.
“Our new colour offering has been put together to support customers with ease and swift turnarounds, 95% of our foiled sales are from stock. This means customers don’t have to wait, and they can build their reputation for quality, reliability and efficiency, on ours. And while our 99.3% ‘on time in full’ delivery results are something to be very proud of, we’re working to make them even better!”