VEKA Group’s Next Generation Vertical Slider
Renowned PVC-U systems supplier Veka Group has unveiled the industry’s ‘next generation’ Vertical Slider. Marketing Director Dawn Stockell explains: “We’re thrilled to bring the Imagine Vertical Slider
to market because we absolutely believe it is the most technically advanced Vertical Slider product out there, giving Veka Group customers a real sales edge in an area of genuine industry growth.
“This product has been years in the planning, to ensure its intelligent design combines form and function. Along with stunning good looks, it includes a myriad of innovative features for simple fabrication, easy installation and flawless operation.
“I think one of the most exciting features for fabricators is the fact that the outer balance chamber is co-extruded in black, which means there’s no need to mask and paint. Time is saved, quality defects are reduced and the finish is more durable and professional. It offers a perfectly co-ordinated colour and texture for homeowners who specify combinations such as Anthracite smooth on the exterior and White woodgrain on the interior.
“It goes without saying that the Imagine Vertical Slider meets all the expected industry quality accreditations for strength, security and weather performance, but – perhaps even more reassuringly – it has also passed the rigorous testing demanded by the Group’s own in-house quality team. In a relatively flat market, Vertical Sliders are positively bucking the trend. Market research shows that sales of Vertical Sliders to the home improvement market have increased by 32% to now take 10% market share of frames at 443,000, with this figure predicted to keep rising. I can’t wait to hear the feedback as it makes its way into ever more varied projects.”