Hurst Unveils Major Rebrand
Hurst has kicked-off the new year with a major re-brand to strengthen its position as a leading manufacturer of composite doors and PVC-U door panels.
The move heralds the next exciting phase of development as Marketing Manager Hayley Barker explains: “This launch marks the beginning of what will be a pivotal year for Hurst as we embark on another period of rapid growth. We have a punchier name and a fresh new look, but our core company values remain the same.
“We put a great deal of time, care and effort into creating our doors and our people are dedicated to delivering the very highest standards of quality and personal service to our customers. This new identity reinforces these unique strengths, which set us apart in the industry.
The re-brand follows a £650,000 investment into new machinery and delivery vehicles to enhance the firm’s capabilities and continuously improve levels of quality, service and value. Hurst also recently expanded its customer service and order processing teams to support its field sales team and grow its customer base by 25%. The company is now set to introduce a string of new resources, which will include a comprehensive suite of marketing materials and state-of-the-art IT solutions, to help customers to work smarter, generate new business and achieve growth.
Hurst employs 140 people and currently manufactures 400 composite doors and 3,000 door panels a week from its two dedicated factories in Kingston-Upon-Hull. The Kingston-upon-Hull based firm is part of the established Hurst Group, which celebrates its 50th anniversary this year. The Group has more than 350 employees and a turnover in excess of £35 million a year. With expertise in joinery, building services, ceilings and flooring, it is a leading player in the interior-fit-out contracting and glazing industries.
To find out more about Hurst Plastics, visit www.hurst-plastics.co.uk.