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Distinction Celebrates 20 Years Of Composite Doors With Major Investment

The history of composite residential doors and Distinction Doors Ltd follow a very similar path; that is because Drew Wright, who subsequently founded Distinction to take his ambitions forward, introduced the very first composite door to the UK, importing the first container of composite door panels in 1999.
Social landlords were the first to appreciate the inherent benefits of excellent insulation, toughness and relatively low cost provided by composite doors, with such products now in broad demand by private homeowners with an estimated 1.5 million doorsets installed each year. 
And although growth overall is forecast most recently by Palmer to be modest at .9% (Palmer Market Research: The Market for Domestic Entrance Sets in Great Britain 2017) installed values are increasing by as much as 8% per annum. Distinction has responded to these market conditions to ensure the company remains one of the leaders, recently completing an £850,000 first phase of infrastructure investment. 
With prepped doors now accounting for 40% of their sales, most of the budget has been spent on saws, CNCs, edgebanders, painting and related equipment and ancillaries in anticipation of further growth in demand and to create a margin to contain surges. 
MD Gareth Williams says the company’s recent investment should be seen as clear evidence of a commitment to growth, efficiency and innovation within the company, and to providing support for its customers in the short and longer term: “Despite the unknown pressures that Brexit will inevitably bring, we must look past this period and assume that British homeowners will, in the longer term, continue their enthusiasm for improving their homes and that private and public sector housebuilders and landlords will continue to invest in composite doors for their properties.”
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