VBH Shortlisted For Construction Marketing Award!
VBH (GB) is delighted to be shortlisted for ‘Best Mid-Range Budget Campaign’ at the Construction Marketing Awards (CMAs). The awards are the only ones that recognise excellence in marketing within construction.
Over the last 12 months, the company has worked with MRA Marketing to create and drive a strategic PR campaign to position them as a thought-leader in a saturated market and build awareness and sales of greenteQ - their own branded suite of hardware.
The programme has not only given VBH a voice in a crowded market, with PR coverage up by 620%, sales are also up 7% year-on-year. Improved awareness of greenteQ is also generating sign-ups for Q-secure, their unique multi-brand guarantee that covers the greenteQ range and tested products from selected 3rd party brands.
Gary Gleeson, Marketing Manager comments: “It’s the first time we’ve been shortlisted for this award and we’re extremely proud. We’ve come a long way in the last 12 months and our partnership with MRA Marketing has contributed significantly to the increased awareness of greenteQ.
“I understand competition is high for these awards, and indeed many high-profile brands in construction are shortlisted, so it’s a privilege to be among them and we look forward to the award ceremony in November.”
For more information about VBH, visit www.vbhgb.com.