Listers And Veka, Flush With Success!
Every partnership is built on two things; trust and respect and after working together for 14 years, VEKA and Listers have developed the perfect relationship.
In August 2017, Listers was acquired by industry stalwart, Roy Frost and his first port of call was to ensure that partnership remained intact. “If it isn’t broke, don’t fix it!” remarked Roy “The Listers and Veka synergy was crucial to our plans moving forward. In the 12 months since I acquired the business, the support we’ve had has been incredible and they have helped us develop an entirely new brand in a very short space of time.”
That brand is the Timeless range of mechanically jointed flush sash windows, using the Veka flush window system.
“The flush timber alternative market is such an exciting arena but also very competitive and we need to position ourselves at the top of the tree. ” commented Roy. To enhance the brand’s visibility, Listers has invested heavily in developing a retail-focused website, a brochure, professional photography, colour blocks, samples and more. The team have even taken the brave decision to house a large selection of stock colours for reduced lead times.
“We’ve worked with Listers for many years and were delighted when we heard that Roy had taken over the reins at this fantastic company,” said Neil Evans, Veka Group Sales Director. “When I saw what they had done with the brand, it really was very exciting and looks set to be a success.”
Moving forward, Roy and his team are determined to expand on the initial success that Timeless is already bringing to the business. Plans are being actioned on expanding manufacturing facilities at the Listers factory in Stoke on Trent as well as a big marketing campaign to bring Timeless to the forefront of the end users’ attention.
For more information, contact Veka plc on 01282 716611 or visit www.vekauk.com.