Most golfers think nothing of paying £400 plus for the latest and greatest driver, which all the marketing hype suggests will give you 10+ more yards. The temptation of a little more length is all too alluring - yet asked about the most effective way to improve their game many golfers may have missed a simple and cheaper option.
The numbers are in and putting accounts for approximately 40% of the average golfer’s game. The truth is, it’s the only club to come out of the bag on pretty much every hole. No, not even that shiney expensive Driver see’s the same usage so ask yourself this, what would improve your game more? That’s a question Melvyn Fern, owner of Four Counties Golf asked in 2008 and the reason why SeeMore Putters UK is wholly owned by Four Counties Golf.
To help golfers improve their game, SeeMore Putters offer the #1 shot alignment System with the patented RifleScope Technology (RST) . RST provides golfers a true reference point for perfect alignment and set up on every putt.The patented RST, known by a visible gun sight on the top line, allows you to set up the putter perfectly each and every time in relation to the intended target line. Simply line up the black bottom portion of the shaft between two white lines and hide the signature red dot on the heel of the top line. The two parallel white sight lines frame the shaft and serve as an indicator that the golfer is in perfect position to make a consistent and reliable stroke.
SeeMore was the winning putter brand of the 2015 OPEN Championship at St. Andrews, in one of the greatest clutch putting performances in OPEN History. SeeMore putters have won 3 MAJOR Championships, also including the 2007 Masters and the 1999 US Open.
Since 2010 SeeMore Putters have been available from Professional Shops and Custom Fitting Outlets across the UK with all outlets certified to CUSTOM FIT, TEACH & SELL. The certification programme known as the SeeMore Putter Institute (SPi) is recognised by the PGA as formal learning and education for professionals which is testament to the value and benefit to be gained of being custom fit for a Putter. SPi is a learning system based on the simple fundamentals of finding the proper grip, alignment, stance, and posture. This allows for a natural, free and simple putting stroke on each and every putt. It is based on the technology built into the putter itself, and on the refined teachings of SeeMore Global Ambassador Pat O’Brien. O’Brien has worked with Zach Johnson, and many other PGA Tour and developing players. O’Brien has been teaching the SeeMore System around the world for more than 17 years, ever since he watched his good friend, the late Payne Stewart benefit from the SeeMore putting system to win the 1999 US Open and also lead the tour in putting statistics that year.
So why SeeMore? CUSTOM FIT - The components which go into making each putter come in various options, making the SeeMore putter fully customisable and unique to your set up and requirements. Your Putter specification will be ascertained during a custom fit session. That spec is then sent to Melvyn Fern who since 2008 has hand built every custom SeeMore putter in the UK. With an attention to detail and wish to create the perfect wand of choice for the user Melvyn’s worksmanship is second to none.
During the custom fit golfers will choose:
The HEAD - The most visual aspect of the club - its shape including blade, small and large mallet options. Material choice: Cast 303 stainless steel (Black Classic range), highest grade 303 milled (USA stainless steel) and 6061 Aluminium (Platinum Range and the Mini Giant Series.) Some heads have aluminium inserts which give a softer feel off the face.
The SHAFT - Cut to the length you require (from 29” through to 38”) it’s also available in straight and offset and a colour choice of all black, all chrome and the traditional black pvd tip.
The SPUD/INTERNAL HOSEL - A small metal insert that fits in the head and up the shaft. It enables the putter, when glued, to have the loft and lie adjusted on the head. Every putter head has the standard 2.5 degree of loft milled into the face (this is viewed in the industry as the optimum loft to allow the ball to roll off the face), but it can be adjusted to 1 degree or up to 3 degrees in ½ degree increments. The standard lie angle on a SeeMore is 70 degrees but this angle can be adjusted between 68 and 72 degrees, so depending on the position of your hands at set up the head is always flat on the ground. If your hands are low the tow would be in the air and if high the heal would be, which would impede the ability to stroke the ball off the face if not adjusted to sit flat. The internal hosel comes in varying weights which gives the added benefit of enabling the overall head weight to be changed and thereby the balance of the putter and its feel.
The GRIP - Very personal to each player, some like large, some small, soft or hard feel in the hand, plain through to colourful, the options are huge. The big thing about the grip is how different grips can effect the weight and overall balance of the putter and large grips can also effect the feel for the player.
The HEADCOVER - finishes off every putter and whilst the standard headcover is black velcro with the SeeMore Logo on it there are so many options to choose from to finish you putter off with colour.
SeeMore also offers nearly 60% of the range in Left Hand models and 7 models are now available in a Plumber Neck Hosel, (for short simply called the "SeeMore RST Hosel"), it is a fluted barrel hosel that brings a unique approach to the classic offset plumber neck design preferred by many golfers, where the hands will be slightly forward of the ball at address and at impact.
Another unique benefit of the SeeMore RST Hosel includes the fact that the base of the Plumber Neck enters the head on a single plane angle, at 70 degrees (plus or minus 2 where we can bend). The design offers an entry point of connection closer to the sweet spot than a standard Plumber Neck, which leads to better balance throughout the stroke and a more responsive feel at impact.
SeeMore’s RST guarantees that the putter face will be square to the target at set up, address and at impact, with the loft of the putter also set the same every time giving a consistent roll on every putt.
NOW TO WIN A Custom SeeMore Putter + Headcover, Grip and Custom Fitting
Four Counties Golf has teamed up with Vision Magazine to offer this awesome prize to one lucky reader this month. (The free prize draw closes Friday 26th February 2021)
Just answer this question: SeeMore has won 3 Major Championships, name them and their year.
Send your answers to
subject line: vision prize draw
Entries into the free prize draw will also join the Four Counties Golf mailing list, you can withdraw from the list at any time. The custom fitting will be completed by nearest SPi Centre, once reopen.